Monday, August 5, 2019

Digital Marketing

What is digital marketing?

Digital Marketing, online internet marketing

Many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. can be done through internet. Due to this trend of the user towards web, business has been pursuing Digital Marketing.

If we look at the market stats, about 80% of shoppers do online research before buying a product or before taking a service. In this case digital promoting becomes necessary for any company or business.

Digital Marketing is One way to make your product accessible to people in the global market through online internet is in which you can promote your product or brand globally through digital equipment like mobile and computer. This is what we know as digital marketing or online internet marketing.
Just as if we promote offline advertising through leaflet, paplets, poster, banner, similarly online internet marketing or digital marketing is also done. The main objective of both is to reach as many people as possible. But through digital marketing, you can reach the global market at a low cost.

How do Digital Marketing?

Nowadays, large political parties are also proposing Digital Marketing or Online Internet Marketing to promote their party, and are also successful. So let us know how you can advertise through this digital or online internet marketing.

Types Of Digital Marketing: -

1. Display Advertising

In this type of advertisement, we advertise our product by highlighting our product in it by making a 10-20 second video or gif image or banner ads.

2. SEO or Search Engine Optimization

Search engine optimization is called SEO in short code only. If you have a blog or website or an eCommerce website, then the method you use to bring it to the first page of SERP (search engine result page) is called SEO. A major source of traffic for a blog or eCommerce website is the search engine itself. Currently, there are two types. on page seo and second off page seo.

3. Sponsored Search

If you search a website in the search engine, then the other website related to that website appears above the first result of the SERP, in which ad is written in one corner. The advertisement written in the advertisement is a sponsored search product.

4. Social media marketing

When you use a social media such as Facebook, twitter linkedIn, Instagram, you might have noticed that some user friendly ads show on the timeline. Which displays on the user's browsing cache and search history. If you advertise through social media, then with the help of this filter, you can set gender and age. This advertising is the cheapest and effective.
Facebook is a great marketing platform. By which you can reach your target audience in a very cheap and effective manner.
In the world of digital marketing, if you ignored the twitter, then you made a big mistake. There is more than 300 million users on twitter this time. And every day many users are joining it. So it is a better platform for digital marketing like facebook.

5. Mobile Ads

In mobile ads, you can send sms directly to the user's mobile. Or if the user uses a smartphone, then he can display ads directly on his mobile screen.

6. Email marketing

By this, you send your product information directly to the image in the image, video or gif or in the email in the email inbox of its email. Due to which sell and traffic increases.

There are many other ways of internet marketing. Many such tools will be found in the market through which you can target your customer. Some way

Floating Ads
Frame Ads
Pop-Up / Pop under Ads
Expanding Advertising
Trick banner
Interstitial Ads
Online Classifieds Ads
Supplemental marketing etc.

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